Welcome to our comprehensive guide on Promo Code Creation. Whether you're looking to offer special discounts, reward loyal attendees, or boost ticket sales, understanding how to effectively create and manage promo codes is a valuable skill. In this guide, we'll take you through the process step by step, making it easy for you to leverage promo codes for your event's success. Let's get started!
Step 1: Access the Promo Codes Feature
Within your event builder, find and select the "Promo Codes" feature, located under the Tickets module. By clicking on this, you will be directed to the screen below, where you can begin the process of creating promo codes for your event tickets.
Step 2: Adding a Promo Code
Once you've arrived at the Promo Codes features page, simply click the "+ Add Code" button located at the top right-hand corner of the screen.
Step 3: Creating a New Promo Code
After clicking on the "+ Add Code" button, you'll be directed to the following screen, where you can begin the process of generating a new promo code for your event tickets.
You will have the choice of 'amount off,' 'percentage off,' and 'volume-based' promo code offerings. These options allow you to customise how you wish to provide promo codes for your event tickets.
Step 4: Naming Your Promo Code
Craft a descriptive and informative name for your promo code. This name should clearly identify the specific offer and its intended audience. By giving each promo code a distinct name, you can easily differentiate and manage multiple promotions for the diverse groups attending your event. This ensures a seamless and organised approach to your event's marketing and ticketing strategies.
Step 5: Activating 'Apply Code Automatically'
In this step, you have the option to toggle on the 'Apply Code Automatically' option. Enabling this option eliminates the need for invitees to manually enter a promo code during their ticket purchase. Instead, the discount will be automatically applied, streamlining the ticketing process for a smoother experience.
Step 6: Available Quantity
This parameter enables you to decide how many tickets are eligible for the promo code. You have two options to choose from:
'Limited to': This option restricts the promo code to a set quantity of tickets. It can create a sense of urgency and excitement as attendees rush to secure tickets before the promo code allocation is exhausted.
'Unlimited': With this option, there is no cap on the number of tickets the promo code can be applied to. This is useful for broad promotional efforts.
Step 7: Selecting the Appropriate Promo Discount
Choosing the right promo discount for your event tickets is crucial, and we've simplified this decision-making process for you. Here's a concise guide to help you determine which promo code option best suits your needs:
i) "Amount Off" Option:
With this choice, you can precisely specify the discount amount in U.S. dollars. This allows you to define the exact monetary reduction that attendees will enjoy when they apply the promo code to their purchase. This option is ideal for offering fixed discounts to your audience.
ii) "Percentage Off" Option:
If you'd rather avoid the hassle of calculations, we've got you covered. Opt for the 'Percent Off' promo option, and we'll automatically adjust your event ticket prices. Your chosen audience will enjoy reduced rates without the need for manual computation.
iii) Volume-Based Promos:
Volume-based promos work on a "buy X amount, get Y amount free" principle. This is a valuable option when you're targeting larger corporations or anticipating bulk ticket purchases. It's an excellent choice for incentivizing companies to buy tickets in bulk at a discounted price. This promo type is particularly effective for corporate events and group bookings.
Step 8: Promo Code Start and End Date
Set the start and end dates for the promo code. This timing can be a powerful marketing tool. You can strategically schedule different promo codes to become active and expire at various points during your ticket sales. This can create a sense of urgency and anticipation, driving ticket sales during specific periods.
Step 9: Apply Code To
Ensure that you select the specific event to which this promo code is associated. By linking the promo code to the relevant event, you can precisely target and control which attendees can benefit from the discount offer. This step is essential for accurate and effective event management.
Step 10: Generating Your Promo Code
After successfully completing the preceding steps, your promo code will be automatically generated. To view your newly created promo code, simply navigate back to your promo codes page. Here, you can easily edit and manage your promo codes with just a single click, ensuring flexibility and efficiency in your event management.
Congratulations on completing this promo code creation guide! Now you're equipped to offer enticing discounts to boost ticket sales and make your event a success. If you have questions or need assistance, our support team is here to help.
Best of luck with your event!